![]() The LinkedIn home feed is automatically set to show you ‘Top’ content (most popular) but you can change this to show most recent posts by clicking on the drop-down arrow and choosing ‘Recent’: Flip it around and understand that no one wants to see irrelevant content from total strangers. This is the content that will get the most likes and shares. This of course makes sense as to keep people on its platform, they need to be shown stuff that they like, mainly from people they know or choose to follow. The LinkedIn algorithm works in this way because its aim is to prioritise relevant content and promote engagement. LinkedIn has stated that the stream of posts that you see on your Home page ( ) is made up of: “ People you know, talking about the things you care about.” To deliver this, the Linkedin algorithm prioritises showing what your personal connections are posting, based around interests that you have. Making the LinkedIn algorithm work for you isn’t a complete mystery though, as LinkedIn has published some helpful guidance on what to do to increase the engagement with your posts. The thing about LinkedIn is it’s a social media channel just like Facebook and Instagram and that means you are a slave to the algorithm just as you are on those other channels. Please connect with me on LinkedIn here - Kelly Cookson. I also used LinkedIn to get back in touch with old colleagues and contacts and let them know I’d started my own marketing business. When I first started my own business in January 2020, LinkedIn was a great way to follow up with people I was meeting at in-person networking events and spread the word about my new venture. The old saying about business is true: It’s all about who you know! LinkedIn is all about online networking and building connections who will benefit your business. 9 ways to increase your LinkedIn post engagement
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